Effie Kapsalis is the Head of Digital Strategy in the Smithsonian Institution’s Office of Digital Transformation which is charged with transforming the Smithsonian into an organization that uses the power of data and technology to understand, engage, inspire, and impact the Nation and the world. Kapsalis is leading the digital strategy for the upcoming Smithsonian American Women’s History Museum and the Smithsonian Open Access Initiative that launched in February 202 releasing 4 million 2D and 3D images and research data sets into the public domain to further their mission for “the increase and diffusion of knowledge.” She has a decade experience in the private tech sector and received her Master of Industrial Design in 2003 where she studied pervasive, social technology.